AXXENT - Masters in Tea

The Dutch Teaplanter

James Taylor from Scotland arrived in 1852 on the British island of Ceylon, the former name of Sri Lanka. On June 20, 2019, Marcel Vogel arrived via a brisk walk through the forest together with his Axxent colleagues on the farmland of Tea by Me in Zundert. 

Bradley's tea Fairtrade & Organic - new

The Bradley's tea brand renews Fairtrade and organic tea line

The Bradley's tea brand renews its Fairtrade and organic tea product line and introduces it under the name of Bradley's Organic. Almost all facets of the product have been taken care of: from the box and the graphic design to the composition of the tea blends.

Tea of ​​Life introduces second Fairtrade tea line for hot-drink machines

It is also becoming easier on the work floor to choose Fairtrade tea. Many large companies and institutions use vending machines for coffee, tea and chocolate milk. The choice for Fairtrade tea for these specific vending machines has been limited so far. Tea of ​​Life changes this by expanding the range with a Fairtrade and certified organic tea suitable for hot-drink machines.

Marcel Vogel 25 years in coffee and tea

If you have been in the business for 25 years, then that is reason for a celebration. Marcel Vogel, co-owner and founder of Axxent Masters in Tea, has therefore decided to roast his own anniversary coffee. Read his story about the origin of this 'signature coffee'.

Rooibos shortage



We have successfully completed the IFS Broker audit by DNV-GL. We have achieved the IFS Broker HIGHER LEVEL certification by a score of 98.48% in the A-category.

Heren van de Thee - The Tea Lords

'Ééééén kopje koffieeee! Wie is geen fan van deze hit van VOF De Kunst? Maar dertig jaar na dato is het tijd voor wat afwisseling. Thee is letterlijk HOT. Waar het vroeger een suf en stoffig imago had, zien we grote aantallen liefhebbers massaal aan de thee. Waarom? 

We drink tea

On Friday April 7th, Axxent Masters in Tea celebrated its 10th anniversary with family and friends.

Dutch Tea Championship 2017

We can announce with pride that we're sponsoring the Dutch Tea Championship 2017 with our brands Bradley's and Thee Van Oordt!

Amsterdam Coffee Festival 2017

BREAKING NEWS: you can find Thee Van Oordt with a beautiful stand at the Amsterdam Coffee Festival on the 11th and 12th of March!

Running for the Fair-grounds Foundation

We are delighted to announce that 4 employees of Axxent Masters in Tea will participate in the 37th edition of the Business Marathon of Rotterdam as ‘Fair-grounds Foundation'.

Taste of Spring Limited Edition

Although it is still winter, we are already looking forward to spring. This year we will be presenting a spring tea for the first time.

Theetrends voor de Horeca

Wat zijn de theetrends voor de horeca in 2017? Arnoud Francken zette op de vakbeurs Horecava 2017, tien theetrends op een rij!

Merry Christmas and a happy 2017

We thank you for your support in 2016 and wish you a merry Christmas and a happy 2017


10 years ago they had a dream. Changing the 'boring' tea world and introducing fresh innovative tea concepts. 

Visit us at Gastvrij Rotterdam and try the new Tea of Life cubes!

At this hospitality exhibition in the harbor city of Rotterdam, all hospitality enthusiasts from the Netherlands will get together for 3 days (19-21th September) to discover the latest products and trends and join some workshops, demonstrations, competitions and masterclasses.

Tea of Life expands with Pyramids Fairtrade Cubes

Tea of Life expands with an assortment of individually packed pyramids containing 12 delicious Fairtrade flavours.

Tea of Life Fairtade week 2016

The spring edition of the Fairtrade week is coming up in the Netherlands from 7th until May 15th.

New Fair-grounds child care centre on Vellaioya Estate

Fair-grounds Foundation opens new child care centre

Looking back at the Biofach 2016

With great pride we exhibited at Biofach 2016!

Organic tea is our natural choice!

New organic range at the Biofach 2016!


New website Axxent Masters in Tea

Limited Edition Winter tea

As an extension to our Tea of Life Fairtrade enveloped range we are introducing a delicious seasonal tea. 

NEW – CEYLON TEA - 100 teabags

As an extension to our Tea of Life Fairtrade enveloped 100x2g range we are introducing a pure Ceylon tea.

10 YEARS THE  T CONNEXXION 2006 - 2016


10 years ago they had a dream. Changing the 'boring' tea world and introducing fresh innovative tea concepts. 

They wanted to get rid of the traditional tea bag and typical Dutch 1-2-3 tea culture. Today Arnoud Francken and Marcel Vogel, founders of Masters Axxent Tea, celebrate the 10th anniversary of Axxent, and they look back on ten beautiful and eventful years. That they are still successful after all these years is evident from the strong position they now have in the tea business. Carefully they rank themselves as the number 4 in the Netherlands, with customers in more than 25 countries.

Very soon after the start up on September 27th, 2006, they introduced T'amore®, tea with a little spoon of love. An innovative concept that is still available at grand cafés, hotels and restaurants. Not long afterwards many other creative concepts were introduced, with focus on excellent qualities, competitive prices, storytelling and attractive and unique packaging.

It is obvious from a company thinking about concepts that the development of the company logo is well thought of. The two X's form a cup with two curves that indicate the steam of tea. Moreover the two X's also stand for the X-factor, which indicates the company to proceed differently.
The Fairtrade Organic range Tea of Life® has found its way to various ministries, businesses, schools and institutions. The signature of Master Tea Blender Inra Esram on the packaging guarantees only the finest 100% natural ingredients.

The range of Sunleaf® Original Teas bears the seal of the Fair grounds® Foundation. An ANBI foundation founded by the two gentlemen with the aim of doing something good back to the country they buy tea from. Social responsibility and sustainability are core values of Axxent. Of each kilogram Sunleaf tea sold, € 0.50 is transferred to the Foundation. Since its incorporation they have built five beautiful nurseries in Sri Lanka, where the children of tea pickers have a safe and clean shelter.

The introduction of the new herbal line Tea Oordt® 2016 is revolutionary. Not only because of the clever packaging and biological qualities, but especially the freshness of the re-introduction of a brand that dates back to 1834 is remarkable.

Axxent does not only supply own brands, but provides for a large number of retailers, roasters and wholesalers also their private label tea. Thereby Partnership is written with a capital P with focus on a strong connection between origin and customer. The T Connexxion is a fact.

After acquisitions of Arcus in 2012 and Thee Van Oordt in 2015 the company is confidently and decisively to the future. The motto "We think in generations rather than in quarters" is an essential part of its philosophy.

On the occasion of the 10th anniversary Axxent will introduce various unique products in limited series and will have appropriate festivities with their business relations.

10 YEARS THE  T CONNEXXION 2006 - 2016 :
10 YEARS THE  T CONNEXXION 2006 - 2016 :