AXXENT - Masters in Tea

The Dutch Teaplanter

James Taylor from Scotland arrived in 1852 on the British island of Ceylon, the former name of Sri Lanka. On June 20, 2019, Marcel Vogel arrived via a brisk walk through the forest together with his Axxent colleagues on the farmland of Tea by Me in Zundert. 

Bradley's tea Fairtrade & Organic - new

The Bradley's tea brand renews Fairtrade and organic tea line

The Bradley's tea brand renews its Fairtrade and organic tea product line and introduces it under the name of Bradley's Organic. Almost all facets of the product have been taken care of: from the box and the graphic design to the composition of the tea blends.

Tea of ​​Life introduces second Fairtrade tea line for hot-drink machines

It is also becoming easier on the work floor to choose Fairtrade tea. Many large companies and institutions use vending machines for coffee, tea and chocolate milk. The choice for Fairtrade tea for these specific vending machines has been limited so far. Tea of ​​Life changes this by expanding the range with a Fairtrade and certified organic tea suitable for hot-drink machines.

Marcel Vogel 25 years in coffee and tea

If you have been in the business for 25 years, then that is reason for a celebration. Marcel Vogel, co-owner and founder of Axxent Masters in Tea, has therefore decided to roast his own anniversary coffee. Read his story about the origin of this 'signature coffee'.

Rooibos shortage



We have successfully completed the IFS Broker audit by DNV-GL. We have achieved the IFS Broker HIGHER LEVEL certification by a score of 98.48% in the A-category.

Heren van de Thee - The Tea Lords

'Ééééén kopje koffieeee! Wie is geen fan van deze hit van VOF De Kunst? Maar dertig jaar na dato is het tijd voor wat afwisseling. Thee is letterlijk HOT. Waar het vroeger een suf en stoffig imago had, zien we grote aantallen liefhebbers massaal aan de thee. Waarom? 

We drink tea

On Friday April 7th, Axxent Masters in Tea celebrated its 10th anniversary with family and friends.

Dutch Tea Championship 2017

We can announce with pride that we're sponsoring the Dutch Tea Championship 2017 with our brands Bradley's and Thee Van Oordt!

Amsterdam Coffee Festival 2017

BREAKING NEWS: you can find Thee Van Oordt with a beautiful stand at the Amsterdam Coffee Festival on the 11th and 12th of March!

Running for the Fair-grounds Foundation

We are delighted to announce that 4 employees of Axxent Masters in Tea will participate in the 37th edition of the Business Marathon of Rotterdam as ‘Fair-grounds Foundation'.

Taste of Spring Limited Edition

Although it is still winter, we are already looking forward to spring. This year we will be presenting a spring tea for the first time.

Theetrends voor de Horeca

Wat zijn de theetrends voor de horeca in 2017? Arnoud Francken zette op de vakbeurs Horecava 2017, tien theetrends op een rij!

Merry Christmas and a happy 2017

We thank you for your support in 2016 and wish you a merry Christmas and a happy 2017


10 years ago they had a dream. Changing the 'boring' tea world and introducing fresh innovative tea concepts. 

Visit us at Gastvrij Rotterdam and try the new Tea of Life cubes!

At this hospitality exhibition in the harbor city of Rotterdam, all hospitality enthusiasts from the Netherlands will get together for 3 days (19-21th September) to discover the latest products and trends and join some workshops, demonstrations, competitions and masterclasses.

Tea of Life expands with Pyramids Fairtrade Cubes

Tea of Life expands with an assortment of individually packed pyramids containing 12 delicious Fairtrade flavours.

Tea of Life Fairtade week 2016

The spring edition of the Fairtrade week is coming up in the Netherlands from 7th until May 15th.

New Fair-grounds child care centre on Vellaioya Estate

Fair-grounds Foundation opens new child care centre

Looking back at the Biofach 2016

With great pride we exhibited at Biofach 2016!

Organic tea is our natural choice!

New organic range at the Biofach 2016!


New website Axxent Masters in Tea

Limited Edition Winter tea

As an extension to our Tea of Life Fairtrade enveloped range we are introducing a delicious seasonal tea. 

NEW – CEYLON TEA - 100 teabags

As an extension to our Tea of Life Fairtrade enveloped 100x2g range we are introducing a pure Ceylon tea.

New Fair-grounds child care centre on Vellaioya Estate

New Fair-grounds child care centre on Vellaioya Estate


Fair-grounds Foundation opens new child care centre

In presence of nearly 150 residents of the plantation, including many children, Arnoud Francken and Marcel Vogel of the Fair-grounds Foundation conducted the official opening of the new Fair-grounds child care centre on Vellaioya Estate, Upper Division Dandukella, in Sri Lanka on March 23, 2016. At the opening also the ambassadors of the PW Foundation from the Netherlands were present and they took the opportunity to offer Fair-grounds Foundation a nice cheque in the value of € 500,-.

We were warmly welcomed with garlands and in a long procession with music and dancing children we walked towards the new nursery. After unveiling of the opening plaque with loud firework popping and the cutting of the ribbon, children performed traditional local dances and people warmly expressed their gratitude by many speeches.

The final building result is impressive. This new day care centre has a surface of 159 m2, is equipped with a spacious playroom, good sanitary, a kitchen, small office and a separate sleeping area with cots. About 30 children aged 0 to 5 years whose parents work in the plantation, will be nursed in this beautiful place. Funds for this project are mainly acquired through the sales of Sunleaf® tea of Axxent Masters in Tea, as we make a reservation of € 0,50 for every kg sold.

Playground material like swings and seesaws was also installed next to the nursery, which was made possible through a financial donation from the employees of our banker Rabobank Alkmaar e/o. In an appropriate manner, attention was drawn to this aspect.

We all are very proud of this achievement and are very appreciative of the efforts done together with the people of Vellaioya Estate.

With the opening of this nursery, the Fair-grounds Foundation since its start in 2009, has built five nurseries on tea plantations in Sri Lanka. We consider it a common responsibility to maintain the condition of the buildings in good condition, so that future generations can benefit from a nice place to stay and play. .

We thank the estate and all friends of the Fair-grounds Foundation very much for making this project possible and wish all people involved a prosperous future in good health.

Would you like to donate after reading this news? Feel free and so via IBAN NL53TRIO0390369667 at Triodos Bank in the name of Fair-grounds Foundation - Gorinchem, The Netherlands. Thanks a lot!


New Fair-grounds child care centre on Vellaioya Estate :
New Fair-grounds child care centre on Vellaioya Estate :
New Fair-grounds child care centre on Vellaioya Estate :
New Fair-grounds child care centre on Vellaioya Estate :