AXXENT - Masters in Tea

The Dutch Teaplanter

James Taylor from Scotland arrived in 1852 on the British island of Ceylon, the former name of Sri Lanka. On June 20, 2019, Marcel Vogel arrived via a brisk walk through the forest together with his Axxent colleagues on the farmland of Tea by Me in Zundert. 

Bradley's tea Fairtrade & Organic - new

The Bradley's tea brand renews Fairtrade and organic tea line

The Bradley's tea brand renews its Fairtrade and organic tea product line and introduces it under the name of Bradley's Organic. Almost all facets of the product have been taken care of: from the box and the graphic design to the composition of the tea blends.

Tea of ​​Life introduces second Fairtrade tea line for hot-drink machines

It is also becoming easier on the work floor to choose Fairtrade tea. Many large companies and institutions use vending machines for coffee, tea and chocolate milk. The choice for Fairtrade tea for these specific vending machines has been limited so far. Tea of ​​Life changes this by expanding the range with a Fairtrade and certified organic tea suitable for hot-drink machines.

Marcel Vogel 25 years in coffee and tea

If you have been in the business for 25 years, then that is reason for a celebration. Marcel Vogel, co-owner and founder of Axxent Masters in Tea, has therefore decided to roast his own anniversary coffee. Read his story about the origin of this 'signature coffee'.

Rooibos shortage

WE ARE NOT IN A POSITION TO GIVE ANY INDICATION OF ESTIMATED 2018 CROP AT PRESENT. ALL WE CAN SAY IS THAT IT DOES NOT LOOK VERY PROMISING AT THIS POINT.

IFS BROKER CERTIFICATION

We have successfully completed the IFS Broker audit by DNV-GL. We have achieved the IFS Broker HIGHER LEVEL certification by a score of 98.48% in the A-category.

Heren van de Thee - The Tea Lords

'Ééééén kopje koffieeee! Wie is geen fan van deze hit van VOF De Kunst? Maar dertig jaar na dato is het tijd voor wat afwisseling. Thee is letterlijk HOT. Waar het vroeger een suf en stoffig imago had, zien we grote aantallen liefhebbers massaal aan de thee. Waarom? 

We drink tea

On Friday April 7th, Axxent Masters in Tea celebrated its 10th anniversary with family and friends.

Dutch Tea Championship 2017

We can announce with pride that we're sponsoring the Dutch Tea Championship 2017 with our brands Bradley's and Thee Van Oordt!

Amsterdam Coffee Festival 2017

BREAKING NEWS: you can find Thee Van Oordt with a beautiful stand at the Amsterdam Coffee Festival on the 11th and 12th of March!

Running for the Fair-grounds Foundation

We are delighted to announce that 4 employees of Axxent Masters in Tea will participate in the 37th edition of the Business Marathon of Rotterdam as ‘Fair-grounds Foundation'.

Taste of Spring Limited Edition

Although it is still winter, we are already looking forward to spring. This year we will be presenting a spring tea for the first time.

Theetrends voor de Horeca

Wat zijn de theetrends voor de horeca in 2017? Arnoud Francken zette op de vakbeurs Horecava 2017, tien theetrends op een rij!

Merry Christmas and a happy 2017

We thank you for your support in 2016 and wish you a merry Christmas and a happy 2017

10 YEARS THE T CONNEXXION 2006 - 2016

10 years ago they had a dream. Changing the 'boring' tea world and introducing fresh innovative tea concepts. 

Visit us at Gastvrij Rotterdam and try the new Tea of Life cubes!

At this hospitality exhibition in the harbor city of Rotterdam, all hospitality enthusiasts from the Netherlands will get together for 3 days (19-21th September) to discover the latest products and trends and join some workshops, demonstrations, competitions and masterclasses.

Tea of Life expands with Pyramids Fairtrade Cubes

Tea of Life expands with an assortment of individually packed pyramids containing 12 delicious Fairtrade flavours.

Tea of Life Fairtade week 2016

The spring edition of the Fairtrade week is coming up in the Netherlands from 7th until May 15th.

New Fair-grounds child care centre on Vellaioya Estate

Fair-grounds Foundation opens new child care centre

Looking back at the Biofach 2016

With great pride we exhibited at Biofach 2016!

Organic tea is our natural choice!

New organic range at the Biofach 2016!

NEW WEBSITE ONLINE

New website Axxent Masters in Tea

Limited Edition Winter tea

As an extension to our Tea of Life Fairtrade enveloped range we are introducing a delicious seasonal tea. 

NEW – CEYLON TEA - 100 teabags

As an extension to our Tea of Life Fairtrade enveloped 100x2g range we are introducing a pure Ceylon tea.

The Dutch Teaplanter

The Dutch Teaplanter

28-06-2019

James Taylor from Scotland arrived in 1852 on the British island of Ceylon, the former name of Sri Lanka. On June 20, 2019, Marcel Vogel arrived via a brisk walk through the forest together with his Axxent colleagues on the farmland of Tea by Me in Zundert. 

James Taylor from Scotland arrived in 1852 on the British island of Ceylon, the former name of Sri Lanka. The legend tells that he made his way through the jungle with elephants. He started a tea plantation in Kandy on an estate of less than 8 hectares. In 1867 he planted the first tea bush on the No.7 field of his Loolecondera Estate. This is seen as the start of the tea industry on Ceylon. This took a fast flight due to the excellent quality of tea. In 1893, one year after James Taylor's death, a million packages of Ceylon tea from the first shipment to London were sold at the Chicago World's Fair.

On June 20, 2019, Marcel Vogel arrived via a brisk walk through the forest together with his Axxent colleagues on the farmland of Tea by Me in Zundert. A field with an area of ​​7,000 m2. He planted the Dutch tea plant in solid ground for the first time. This scoop was awarded to him as a farewell gift by the Axxent staff. 50,000 tea plants will eventually be placed on this field, yielding 0.4 kg per m2. Is this to be seen in a hundred years as the beginning of the Dutch tea industry?

Prior to planting, the Heren van de Thee, Arnoud and Marcel, together with the Axxent team, picked young tea leaves. Just in the Netherlands at Tea by Me where thousands of tea plants are grown in greenhouses and tunnels. That was slightly different from the plantations in Sri Lanka and India that are regularly visited by Axxent. The picked tea leaves were rolled into a wok by Marcel with his own hands and evolved into green tea.

The tea plant with the botanical name Camellia Sinensis normally only grows in warm tropical and subtropical areas. All tea, green, black, white, yellow or oolong tea, comes from one and the same tea plant. By stopping the oxidation after rolling (crushing) of the tea leaves by heating, the final color is determined. Johan Jansen, owner of Tea by Me, started working on the development of a Dutch tea plant in 2009. He got tea plants from Asia and Russia and started to cross until a plant emerged that could be grown in the Netherlands and survive the winters. After eight years, he was the first and only in Europe to make the tea plant suitable for the European climate.

The demand for this locally produced tea has become so huge that in 2018 agricultural land was purchased through a crowdfunding campaign with the aim of developing an organic tea field there. In this open field, among bees, birds and wild vegetation, Marcel pressed the spade into the soil to place the tea plant in solid ground and let it take root. This historic moment was celebrated with a glass of bubbles. Marcel, visibly impressed, said: "An honor to be able to do this in the presence of so many tea lovers. From the first meeting with Johan in April 2018, Arnoud and I wanted to make a contribution to realize his dream. We wanted to join someone with such a passion for such a beautiful product. The connection through the common love for tea was already there. By giving me the opportunity to place the tea plant in the future tea field for the first time, there is a bond for life. A beautiful and unforgettable day ".

How it once started

Johan Jansen, owner of Tea by Me BV and sister company SpecialPlantZundert BV, says: "I came into contact with tea at a young age: my grandfather always let me drink tea from his home-filled swing-top bottle. When I traveled through China ten years ago, I experienced for the first time a tea ceremony and learned how good tea is prepared and tastes. I was perplexed that all tea comes from one and the same plant and that you can make more than 500 flavors with that one plant My interest in tea grew and I decided that a quality tea should also come from the Netherlands. But the tea plant was not available throughout Europe. "

 

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