AXXENT - Masters in Tea

The Dutch Teaplanter

James Taylor from Scotland arrived in 1852 on the British island of Ceylon, the former name of Sri Lanka. On June 20, 2019, Marcel Vogel arrived via a brisk walk through the forest together with his Axxent colleagues on the farmland of Tea by Me in Zundert. 

Bradley's tea Fairtrade & Organic - new

The Bradley's tea brand renews Fairtrade and organic tea line

The Bradley's tea brand renews its Fairtrade and organic tea product line and introduces it under the name of Bradley's Organic. Almost all facets of the product have been taken care of: from the box and the graphic design to the composition of the tea blends.

Tea of ​​Life introduces second Fairtrade tea line for hot-drink machines

It is also becoming easier on the work floor to choose Fairtrade tea. Many large companies and institutions use vending machines for coffee, tea and chocolate milk. The choice for Fairtrade tea for these specific vending machines has been limited so far. Tea of ​​Life changes this by expanding the range with a Fairtrade and certified organic tea suitable for hot-drink machines.

Marcel Vogel 25 years in coffee and tea

If you have been in the business for 25 years, then that is reason for a celebration. Marcel Vogel, co-owner and founder of Axxent Masters in Tea, has therefore decided to roast his own anniversary coffee. Read his story about the origin of this 'signature coffee'.

Rooibos shortage



We have successfully completed the IFS Broker audit by DNV-GL. We have achieved the IFS Broker HIGHER LEVEL certification by a score of 98.48% in the A-category.

Heren van de Thee - The Tea Lords

'Ééééén kopje koffieeee! Wie is geen fan van deze hit van VOF De Kunst? Maar dertig jaar na dato is het tijd voor wat afwisseling. Thee is letterlijk HOT. Waar het vroeger een suf en stoffig imago had, zien we grote aantallen liefhebbers massaal aan de thee. Waarom? 

We drink tea

On Friday April 7th, Axxent Masters in Tea celebrated its 10th anniversary with family and friends.

Dutch Tea Championship 2017

We can announce with pride that we're sponsoring the Dutch Tea Championship 2017 with our brands Bradley's and Thee Van Oordt!

Amsterdam Coffee Festival 2017

BREAKING NEWS: you can find Thee Van Oordt with a beautiful stand at the Amsterdam Coffee Festival on the 11th and 12th of March!

Running for the Fair-grounds Foundation

We are delighted to announce that 4 employees of Axxent Masters in Tea will participate in the 37th edition of the Business Marathon of Rotterdam as ‘Fair-grounds Foundation'.

Taste of Spring Limited Edition

Although it is still winter, we are already looking forward to spring. This year we will be presenting a spring tea for the first time.

Theetrends voor de Horeca

Wat zijn de theetrends voor de horeca in 2017? Arnoud Francken zette op de vakbeurs Horecava 2017, tien theetrends op een rij!

Merry Christmas and a happy 2017

We thank you for your support in 2016 and wish you a merry Christmas and a happy 2017


10 years ago they had a dream. Changing the 'boring' tea world and introducing fresh innovative tea concepts. 

Visit us at Gastvrij Rotterdam and try the new Tea of Life cubes!

At this hospitality exhibition in the harbor city of Rotterdam, all hospitality enthusiasts from the Netherlands will get together for 3 days (19-21th September) to discover the latest products and trends and join some workshops, demonstrations, competitions and masterclasses.

Tea of Life expands with Pyramids Fairtrade Cubes

Tea of Life expands with an assortment of individually packed pyramids containing 12 delicious Fairtrade flavours.

Tea of Life Fairtade week 2016

The spring edition of the Fairtrade week is coming up in the Netherlands from 7th until May 15th.

New Fair-grounds child care centre on Vellaioya Estate

Fair-grounds Foundation opens new child care centre

Looking back at the Biofach 2016

With great pride we exhibited at Biofach 2016!

Organic tea is our natural choice!

New organic range at the Biofach 2016!


New website Axxent Masters in Tea

Limited Edition Winter tea

As an extension to our Tea of Life Fairtrade enveloped range we are introducing a delicious seasonal tea. 

NEW – CEYLON TEA - 100 teabags

As an extension to our Tea of Life Fairtrade enveloped 100x2g range we are introducing a pure Ceylon tea.

We drink tea

We drink tea


On Friday April 7th, Axxent Masters in Tea celebrated its 10th anniversary with family and friends.

The office at Avelingen West in Gorinchem was decorated as a eXXperience center. Guests were invited to enjoy delicious coffees from coffee roaster and barista Jasper Overdevest, Nordkapp Coffee and tea specials made by tea sommelier Ms. Cha, Linda Appelman. She created very special cocktails and long drinks from Rooibos, Lapsang Souchong, Earl Grey and Lemon Ginger based on teas from the premium brand of Axxent Thee Van Oordt,. In combination with the finger food of Cuhabo more than a surprising foodpairing.

The founders and owners of Axxent, Arnoud Francken and Marcel Vogel, presented a TOP 10 of highlights. They told with passion about the development of the company, the introduction of various brands such as Tea of Life, T'amore and Sunleaf and recent projects in Sri Lanka with their own Fair-grounds Foundation. Funny detail is that they started the TOP 10 with number 11. A different and creative opening, so characteristic for their unique and successful market approach.

During the evening four employees of Axxent were introduced as the Fair-grounds Running team. They run the Rotterdam Marathon in relay form on April 9th. Especially for this purpose they had set up a sponsor program, with the aim to build a new child nursery on a tea estate in Sri Lanka. Proudly they presented a check to the board of the Foundation with the incredible amount of € 7.592, -. And they did so in special Tea Shirts with the applicable text "With this tea-shirt I have an origin".

Highlight of the evening was the live performance by Arnoud Francken and Marcel Vogel with Nol Havens as "The Tea Lords". They performed their own song titled "I drink tea", a wink to the famous song "Cup of Coffee" of VOF de Kunst. Nol is the singer of this Dutch pop group which had great hits in the eighties. The clip of the song can be viewed via this LINK. The recording of the song was done in Studio Cube in Rossum with Arthur Theunissen as producer. Arnoud on piano and Marcel on solo/lead guitar recorded the track together with Nol. The song starts, after a moment of silence, with the recognizable sound of a tea machine.


We drink tea :
We drink tea :
We drink tea :
We drink tea :
We drink tea :
We drink tea :